Medium of the campaign: here you have to specify
How to create UTM tags? Although yes, digital analytics platforms give you a lot of high-value information, there is still data that is not extracted and evaluated by them. That's where UTMs come into play, which you can easily create with tools like URL builder . The first thing you should do is access the website and fill out the fields it asks for with the corresponding data, such as the address or link to the website and information about the current campaign. campaign url builder example What does each parameter of a UTM mean? If you have questions about the fields you just filled out in the URL builder, here is a brief explanation of what each one means: Website: Here you will place the URL of your official website to keep track of which business or company the UTM code that you will generate later belongs to.This field corresponds to Website_URL . The campaign identification: similar to the phone numbers data previous field, its objective is to classify the codes of each campaign by tags in case you manage more than one UTM simultaneously. This field corresponds to campaign_ID . Campaign source: here you must enter the URL of the site that has your campaign, it can be your website, a landing page, email, Google, a Facebook form; to give some examples. This field corresponds to campaign_source.the medium by which you have sent your marketing campaign, if it is by email you must place that term in the field, apply the same example if it is by a landing page, a banner.
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.. This field corresponds to campaign_medium. Campaign term: you must enter the keyword for which you want to position your campaign on Google. Entering this information is very important since this way you will know how potential clients are looking for you. In our case we have entered “digital businesses”. This field corresponds to campaign_term . Functions of UTM codes or parameters You already know what UTM are , now it's time to know what type of functionalities it has with respect to a website: Search and evaluate website visit data. Identify the channel where the visits come from and what type of actions have made them access your website. Optimize the marketing budget.
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