About Pricing a Product Typically These Companies Set a Low Price in Order to Build Momentum Thus Adopting a Penetration Approach. Once the User is Hooked in They Then Add Additional Higher Value Services on Top. A Good Example of This Type of Strategy is Used by the Likes of Wordpress and Silverstripe. The Core Product is Free but if Customers Want Enterprise Hosting Support of Custom Development Then They Pay a Fee. Negotiating It Can Be Pretty Difficult to Stick to Your Guns Especially if You Really Need the Business. However Pricing is Really a Question of Value. So Long as Youre Certain You Provide the Customer.
With Value They Cant Get Elsewhere Then Youre in a Strong Negotiating Position. Know What the Customer Values. Things From Another Competitor and You Can Provide No Added Value Then You Are Vulnerable on Price. However if You Can Identify Something You Have the Buyer Italy Telegram Number Data Values Over the Others Then That is Your Trump Card. You Demonstrate Your Value to the Customer. If the Customer Still Refuses to See It and Still Screws You Down on Price Then You Can Play Your Trump Card. Sure They Can Have the Lower Price but They Cant Have the High Value Aspects of Your Service.
They Can Have the Basic Core Service. You Could Still Make the Sale but You Should Remove Valuable Features. For Example Service Level Agreements Tend to Be Structured at Various Levels and Price Points. If the Customer Wants Immediate Attention Then They Pay Top Dollar. If They Dont Care About Receiving Immediate Attention Thats Fine They Pay the Lower Price. Give the Customer Options Demarcated by Obvious Value and They Can Decide for Themselves. If You Know They Really Need High Value Service X and Cant Get It From Somewhere Else Then Youll Force Them to Buy on Value and Drop.
發表於 2024-3-12 17:25:47
