Adapt to the recording format of a mobile

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To grow to become an important part of the daily lives of its female audience. 2. Find your cultural white space Eddy Moretti, creative director of Vice , says that the question every brand must ask in a content strategy is how to create content that reaches people in a different way that traditional advertising does not. According to Moretti, finding that cultural white space is what will undoubtedly generate an impact. 3. Test, experiment and learn Syl Saller, head of marketing at Diageo, advises being prepared to invest and put.

All your effort into action. Weed explains that while previously experimentation was based on testing for a week with a budget of £500,000, now it is about “developing in real time, testing then building on what works.” 4. Look for engagement with more attractive and Digital Marketing Service deep content Although content is devoured, the worst mistake brands can make is to think that people “want more things”, since engagement is achieved through more attractive and deeper content . “Instead of going for a billion users.



Superficial engagement, our mantra is to achieve a deep and engaged community,” explains Moretti. 5. Find the stories (and utility) in the data Linking your data with your content marketing strategy can open up big opportunities, as according to Weed, that opens the door to “making content lively and interesting .” As an example, the campaign that Unilever carried out together with YouTube and Google, with which they provided intelligence to the data to predict hair trends.