Basket value. What metrics should I

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Track to evaluate the effectiveness of recommendation modules? You should track metrics such as conversion rate, average cart value, and bounce rate. Are there any potential dangers of over-personalizing recommendations? Excessive personalization may lead to the so-called the information bubble effect, where customers only see products that match their previous preferences, which limits their ability to discover new products. Therefore, it is important to find the right balance between personalization and diversity of recommendations.


Artificial Intelligence in Social Media  FMCG industry vs AI Artificial intelligence is revolutionizing the way companies operate on social media. From automating marketing tasks and discovering new information about customer behavior, to Algeria WhatsApp Number generating texts and images and much more. According to a Technavio study, the global artificial intelligence market in social media is expected to grow by . billion by . AI opens up a range of possibilities that it would be a sin not to even try to use. CONTENTS Communication of brands from the FMCG industry in Social Media Examples of the use of AI by brands from the FMCG industry Summary Communication of brands from the FMCG industry in Social Media AI enables FMCG companies to gain a competitive advantage and be a pioneer in their industry when it comes to the use of artificial intelligence.





By leveraging AI's unique capabilities, companies can automate tedious processes, improve customer experiences, and predict future trends . AI algorithms are used to generate and curate content for social media campaigns, saving time and allowing companies to create high-quality content that captures customer attention. Read also:  most interesting applications of GPT Chat in SEM Examples of the use of AI by brands from the FMCG industry Below are some examples of how brands from the FMCG sector use artificial .