What happens to the to-dos that the agency has taken on so far?

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Communication is the be-all and end-all The company should clearly communicate the reasons for the agency change . But you as an entrepreneur can also expect a professional attitude from your agency. If it is a competent marketing agency, they should support the new agency in a clean handover of your project .


Clarify the most important questions in advance In order to make the agency change as uncomplicated as possible, it is important to answer essential questions before this step:  Is an immediate connection required, or can certain tasks (such as running social media channels) also be taken on in-house (at short notice)? Will the change take place in all areas of online marketing or will you, for example, remain Phone Number with your existing agency with your Google Ads marketing? Is there already a new agency ? Does it perform the same tasks, or do alternatives need to be considered? Is collaboration between the old and new agency possible to ensure a smooth transition? The handover to the new agency Don't neglect the transition period and agree on a transition process .





Although this incurs additional costs, it does give the old agency the opportunity to inform the new one about the knowledge it has gained so far about your company. Plan a briefing at which you discuss all key aspects of the collaboration. This includes, among other things, previous measures and strategies , an insight into the current project, all details about your company and your goals.