Keyword analysis (1) | Understand search intent from keywords

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Keyword analysis is a method used to identify trends for various purposes such as advertising, blog marketing, and content creation by examining the search volume of search keywords and related search keywords. Recently, various domestic keyword analysis sites such as Black Kiwi, Item Scout, and Rankpanda have emerged. This can be seen as a phenomenon that represents a change in online marketing trends that seek not only to simply investigate keywords with high search volume, but also to identify search intents contained in search keywords and derive hidden consumer insights. Search results page for keyword analysis on Google Google search results showing high interest in keyword analysis tools The importance of keyword data analysis Analyzing search keywords based on quantifiable data for the purpose of increasing organic traffic is important for the following reasons.

By providing an objective number called search volume, the marketer's individual subjectivity does not intervene. Accurate decision making is possible because it displays the search terms and search volume that consumers search for. However, discovering consumer insights using   Special Data only the search keywords and search volume data provided by the keyword analysis site mentioned above is entirely dependent on the individual marketer's capabilities. Keyword analysis leading to intent marketing We go one step further from the simple analysis of selecting key keywords based on keyword search volume, cluster keywords with similar search intent to identify customers' main interests by topic, and analyze search results pages to understand consumers' search intent. Only by completing this process can the consumer insights that marketers expect be discovered.





This keyword analysis method can be said to be the essence of marketing, the keyword analysis method in intent marketing, which builds relationships with customers by listening to their questions and providing appropriate answers. What can be learned by analyzing the intent of keywords When analyzing keywords, if you consider the intent behind the keywords, the insights you can gain are as follows. You can identify potential customers/potential markets/potential needs related to your company and competitors' products. You can understand your audience’s thoughts and intentions, as well as the challenges they want to solve.