Data is very important so worry about the right measuring tools right away We have covered this topic in detail in the previous section called Measuring Industrial Marketing Success Install Google Analytics to measure website traffic its sources and engagement on specific website content Use inbound marketing software like Hubspot to start gathering information about specific leads who visit your site Choose a Customer Relationship Management.
CRM software platform that will be used consistently across your company to track the status of leads in the sales pipeline and the various stages a deal is at Getting each of these systems up and running can require significant time investments Indonesia Phone Number but they are critical to gathering the information that needs to be shared between Marketing and Sales Establish a WRITTEN process for collecting data Both structure and consistency will be key to aligning marketing and sales.
This is why a documented procedure for sharing information is critically important Here is an example of how this procedure might work the sales team leader compiles an Excel sheet documenting all the tasks that were closed during the month Separate columns are created for the company name contact namecustomers at the company and revenue generated This sales report spreadsheet is provided to Marketing who passes the revenue data into the marketing software so that revenue can be traced back to the source of the corresponding leads.
發表於 2024-2-20 15:20:13
