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f you announce in public that you are going to start exercising, you will be much more likely to do so than if you made the decision in your head. So what does that mean from a Marketing point of view? The conversion tunnel To activate the principle of coherence in your Marketing strategy and sell this pen by pallet, you will have to punctuate your strategy with minicommitments. Rather than selling the pen directly to your target, you can first make them admit that the pens they use do not suit them. article. From there, thanks to the principle of consistency, your target will start looking for new pens and will especially seek to understand what characteristics they expect from the ideal pen.
At this stage, you can offer to do a quick test so that your target understands that Albania WhatsApp Number this is their writing profile. Their answers leading to a profile for which the pen you offer is the best option, to be consistent with the information that your target provided in your test, they will prefer to buy your pen rather than the pen of your competitors. Thats what a conversion funnel is simple content here the blog article which links to premium content here the test which leads to sales. You thus divide the purchasing decision into minidecisions. . The principle of social proof The principle of social proof,
We will keep it simple because we all know it. Concretely, social proof is a principle according to which we tend to do like others. Especially like others who are like us. Have you ever wondered why, when a person is on the ground in the street, no one intervenes? This is a drift from social proof in a situation in which we dont know how to act, we look at what the people around us are doing. But since they act like us, we all have the impression that the appropriate behavior is to act as if nothing had happened, that it must not be that serious. So, we dont do anything! So what does that mean from a Marketing point of view? Customer reviews and testimonials .
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發表於 2024-3-7 18:47:39